Putting art at the center of a performing arts center
While The Wharton Center at Michigan State University is well-known for providing entertainment, its purpose is elevated by its support for the performing arts in the local community.
We found that the brand’s purpose and promise were rooted in its core beliefs and reason for existing: to inspire the mind and move the soul by sharing stories, celebrating differences and creating a community through performance and education.
To reflect this, the brand’s visual evolution focused on the concept of putting “Art at the Center” – it models both the variety and dimensionality of the performing arts by using a dynamic logotype. Prophet also introduced shapes to the graphic system which represent that performing arts are always alive, moving and evolving through music, dance and variety.
Our work with Wharton earned a gold in the ‘Key Art’ category and a bronze in the “Print Collateral” category of the International Design Rewards.