While redesigning the identity of one of the most recognizable names in insurance, MetLife, our team had the privilege of working closely with New York’s finest signage vendors to replace one of few remaining logos adorning the skyline of New York City. Once the Pan Am building, the building at 200 Park is the last of a generation of buildings in the city allowed to have a logo atop it, creating an exciting opportunity for our team.
Weeks of developing the MetLife logo eventually led to days and nights of color correcting and adjusting the illumination of the LED symbol on the iconic building from the top of 30 Rockefeller Center. It was hot. It was crowded. It was a beautiful view at night. It was satisfying to get it right. Here’s a surprising fact: while the illumination of the logo’s symbol is at 100% during the day time, it is only at 7% in the evening.
The logo symbol on the 808' building is 20’ tall by 22’ wide and fitted with 1”x1” LED pocks, an impressive scale we were lucky to experience while in fabrication.