A hidden retreat. Freedom from convention.
L’Escape is Shinsegae Chosun Hotel Group’s independent luxury hotel that brings 19th Century Paris to a bustling district of Seoul.
With renowned French designer Jacques Garcia onboard for the hotel’s internal design, we wanted to see what would happen if we brought a modern, even surreal lens to luxury. We looked to elements of French fashion and design to bring our concept of a Parisian escape in the heart of Seoul to life.
We expressed this idea of an escape through an open, empty bird cage in the logo, creating a mystery of where the bird has gone. Appearing in photographs, or on hotel walls, our missing bird pops up in other visual elements for an offbeat yet elegant juxtaposition with the logo.