Helping startups get the support they need in Tampa Bay
Embarc Collective helps new companies gain the skills and resources to help their businesses thrive. Offering coaching, networking, investor connections and more, Embarc aims to make Tampa Bay, Florida a primary destination for diverse startups.
At the heart of the Embarc story is collaboration and progress. We wanted to find a way to bring this optimistic combination to life, enabling the brand to communicate that, through collaboration, startups can see real progress.
The logo symbol brings together aspects of the letters E and C, directly from the brand name, connecting them in a simple step-like form to communicate ascension through collaboration. Just like startup founders and their teams, the system’s colors are bold and bright, and celebrate the city of Tampa Bay. The brand elements express the energy, power, and success Embarc promises.
This work received a bronze award for print collateral at the 2019 International design Awards.