Regaining brand reputation and consumer trust
Addiko, previously Austria’s Hypo Bank, needed to create some distance from their legacy following the fallout from the financial crisis and being nationalized by the state.
After creating their name and brand positioning, we wanted to embody their new brand promise: to provide straightforward banking that focuses on essentials. The identity needed to feel proactive, optimistic, and down-to-earth.
Using a bold illustration style, we designed a brand character to convey empathy with customers. With a simple, geometric design, the character walks customers through their challenges, and creates more clarity and understanding in a complex industry.